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Using Emotion in Storytelling
You readers are looking for an emotional connection. Learn how to deliver emotionally driven writing even if you produce content for member magazines or technical audiences.
Friday Five: Post Election Self-Care, Peloton's astounding growth, content marketing culture and more
Happy Friday. This weekend, we're ready for a few good reads and a little post-election self-care. Here are the articles we've enjoyed this week.
How to Create Fundraising Reports People Actually Want to Read
Is it possible to create campaign fundraising reports that won't bore readers to tears? Here are a few tips for fundraising reports that engage and get the message across.
New Editors Guide For Working With Experienced Writers
Learning to work with confident and established writers takes time. Editors should rely on a few tips as they are developing new relationships with writers.
4 Online Tools For Better Writing
Here are four online tools to refine your writing and let your publication's stories shine.
5 Reasons Why Your Publication Needs a Mission Statement
A mission statement is crucial in the success of any magazine. Learn more about the essence of a good mission statement and what it can accomplish for your publication.
5 Basics For A Magazine Editorial Plan
On the most fundamental level, an editorial plan lays out where your publication is headed and how to get there. Deborah Kirk, Editorial Director of DCP, gives tips on how to create a successful plan—and then deliver on it.
How To Re-engage Your Audience Using Existing Content
Don't let great content go to waste. It's time to put it to work across multiple channels.
How to Correct and Acknowledge Mistakes In Online Publications
Sometimes mistakes are inevitable. Here are four simple steps to guide you through the process of correcting and acknowledging errors in digital publications.
5 Cost-Effective Ways to Repurpose Your Top Content
While not every piece of content will be able to be repurposed, a good creative department will recognize the value in certain pieces and seek to utilize them to their fullest potential. Consider these five cost-effective ways to repurpose long-form content.
The Key to Successfully Repurposing Your Existing Content
What Thanksgiving can teach you about content marketing
What Business Are We In Really?
It seems to be a simple question at first, healthcare or sports or publishing even. But when marketing a brand, it is important to think, what business are we in really?
Brand vs. Product
With custom content, a brand not only has the ability to market themselves, or their products, but also their lifestyle.