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4 Ways Your Content Can Do More
70% of marketers lack a consistent or integrated content strategy. That means wasted marketing dollars and content that doesn't reach optimal potential. Consider these four ways to maximize the value of your content.
Fast and Accurate: Publishing Quality Content on a Rushed Schedule
The rewards of efficiency come with a risk: one small error or unfortunate oversight can eliminate the good will you've developed with your readers. Establish clear processes to ensure accuracy even when you are on an expedited schedule.
Why Your Podcast Needs Written Content
Lots of time, effort and resources go into making a podcast, and your incorporation of audio equipment, editing, topic generation and other components can become quite costly. Optimize your return on investment by using articles to drive interest to your shows.
How to Create a Top-Notch Magazine Request for Proposal
An effective, detailed RFP is crucial to finding the right partner for your brand magazine. In this article you will find everything you need to know so that you can create a successful RFP.
Friday Five Links: Editing experienced writers, confirmation bias, Hemingway's cocktails, and more
Five publishing and content marketing links curated for your weekly reading pleasure.
Friday Five Links: Tips for selecting a magazine printer, agile marketing, neurology of print and more
DCP's weekly publishing and content marketing link pack.
Friday Five: Tools for better writing, refreshing your brand, and more
Here's another round of DCP's weekly link pack of our favorite content marketing and brand publishing articles.
Friday Five Links: Overcoming blunders, Facebook problems, photography in storytelling and more
Looking for publishing and content marketing reads for the weekend? Check out DCP's weekly article roundup.
Friday Five: Copywriting techniques, aging and productivity, content marketing pitfalls, and more
DCP's weekly round-up of the most thought-provoking marketing and publishing articles from around the web.
Keeping Your Social Media Active
Creating a magazine is a massive undertaking, but social media marketing can open up the content you create to new spaces.
Friday Five: Paying it forward, the limits of facts, content growth hacking, and more
Not every investment of time has to be “worth it.”
Friday Five: Zombie emails, media acquisitions, content personalization and more
Our weekly roundup of the week's best articles.
Friday Five: Anxiety transfer, media partnerships, gated content and more
Friday Five: Anxiety transfer, media partnerships, gated content and more
Friday Five Links: Important lessons for digital advertisers, custom publishing best practices, tough decisions, and more
DCP's weekly link pack of content marketing and publishing articles from around the web.
Friday Five: Eliminating ineffective channels, Instagram art imitates life, healthcare marketing cliches and more
DCP's weekly roundup of the best marketing, publishing and productivity articles on the web.
Friday Five: Tools for journalists, augmented reality for magazines, and more
This week, we cover augmented reality for magazines, lessons from gender reversal, time-saving tips for creating flatplans, and how to structure each section of your magazine.
Friday Five: Directing magazine photo shoots, workplace productivity hacks, advanced analytics and more
Don't miss this week's link roundup of content marketing and custom publishing articles from around the web.
Friday Five Links: The revenge of analog, rhetorical Rubik's cube, and more
DCP brings you our favorite publishing and content marketing reads just in time for the weekend.
Friday Five: Publishing schedules, editorial calendars, homepage engagement and more
Read DCP's weekly round up of the best publishing and content marketing articles from around the web.
Friday Five Links: Forward progress, standing out from the competition, and more
DCP's weekly roundup of our favorite publishing and content marketing articles from around the web.
Friday Five Links: Magazine flatplans, things to never say at work, and more
This week, we cover magazine flatplans, things to never say at work, how digital tools shape our marketing ideas, and how to engage readers with existing content.
Friday Five Links: Corporate culture magazines, the perfect office, design principles and more
IMB Design Studio's corporate culture magazine, what makes the perfect office, museum design principles for content marketing, and much more.
Friday Five: Acknowledging mistakes, hard conversations, magazine printing tips, and more
Check out our weekly article round up for the most interesting magazine publishing and content marketing articles from around the web.
Your Magazine Needs an Editorial Board - Here's Why
Making sure your magazine addresses the various—and sometimes conflicting—interest of all stakeholders can be a monumental challenge. Here's how a formalized editorial board can keep your publication on track for every objective.
Friday Five: Importance of editorial boards, Ford's employee magazine, writing effective emails
This week, our publisher's roundup includes a comprehensive survey of 270 content creators, the importance of editorial boards, an overview of Ford's new employee magazine and tips for writing effective emails.
Content Strategy That Answers The Right Questions
When your content strategy starts with the wrong questions, your solution will always miss the mark.
Keys to Building Content Marketing Personas
Creating useful personas for your content marketing doesn't require unlimited resources. Here are 3 keys to developing successful content personas for any audience.
Benefits Of Hiring A Content Agency
Learn how the unanticipated values of working with an agency can play a vital role in your publication's quality and the bottom line.
Healthcare Social Media Examples: MD Anderson Cancer Center
This week, we're taking a closer look at The University of Texas MD Anderson Cancer Center's Twitter account.
The Friday Five: Marketing Hierarchies, Visual Content, and more
Start the weekend with some fascinating reads from some of my favorite sites.
Content That Connects With Your Audience
Here are some things to keep in mind while developing your content program.
Content Marketing Examples: Birdman Backstage
The movie may not have won best pic at the Golden Globes, but the campaign to win at the Oscars is a content marketing winner
How to Incorporate Evergreen Content into Your Marketing Strategy
Transform your custom publications into an evergreen content marketing
Friday Five: Uber's Magazine, Seth Godin, Effective Meetings, and more
Here's your round up of the best storytelling, innovation, and content marketing findings on the interwebs.
“In the World of B2B, Content is King.”
According to a report conducted by Adobe, 2014 Digital Trends, Content Marketing is the most exciting trend in the B2B world, and their 2014 budgets are making room.
Content Marketing, Jimmy Fallon, and Twitter UX
If you’re like me, you’ve looked at your twitter profile and thought, at one time or another; I can reach the world with 140 characters.
Vinyl Records, the Content Marketing Underdog
Artists who press their work on vinyl records, are utilizing an unbelievably profound form of content marketing.
Content Marketing and Lifestyle Brands
How companies like Disney, Apple and Coca Cola maintain their audiences with great content
The Essentials: Content Pillars, No. 2
Writing isn't easy. Learn how to write a content pillar that you will actually use
The Essentials: Content Pillars, No. 3
Content pillar insights for releasing your best content for the right audience at the right time
The Essentials: Content Pillars, No. 4
In our final article in this series, we'll show you how to put your content pillar plan into action.
The Friday Five: Healthcare Trends, MOOCs, Video Content, and more
The best the web has to offer, curated by yours truly
3 Quick & Easy Tools for Better Social Listening
3 quick and powerful tools to improve your social media strategy
The Ultimate Interactive Guide to the Content Marketing Universe
Boldly go where no enterprise marketer has gone before with our interactive map
The Friday Five: Mobilegeddon, Mad Men Lessons, Emoji Keyboards, and more
This week: Google set to penalize websites that aren't mobile-friendly, hospitals use content marketing for patient activation, emoji keyboards, and more.
Teens on Social Media, Facebook Instant Articles, and Airbnb's Print Magazine
Your weekend dose of content marketing goodness from around the web
The Dark Side of Social Media Marketing
Organic social media impressions are gone; don't let your relationship marketing efforts disappear with them.
The Friday Five: Video Storytelling, Marketing Podcast, and more
Your monthly dose of content marketing goodness from around the web
[Inforgraphic] The 3 Rs of Content Marketing
Marketo offers marketing wisdom for content marketing success
The Friday Five: Video for B2B, Productivity Apps, Email Etiquette, and more
Your monthly dose of five useful and entertaining articles from around the web