Friday Five: The dark side of social, millennials and print magazines, grumpiness at work and more

Editorial

The Dark Side of Social Media Marketing

Organic social media impressions are gone; don't let your relationship marketing efforts disappear with them.(via dcpcontentinsight.com)

5 Reasons Content Marketing is Perfect for Your New Business 

Content marketing is one of the best ways for new companies, or smaller brands, to establish themselves in the market. It checks so many boxes from a digital perspective. Here is how you can leverage it for your company. (via forbes.com)

 Stephen Gan: ‘Young People Are Too in Love With Magazines to Think Print Will Die’

The V magazine editor-in-chief tells Tim Blanks about how Andy Warhol got him his first break, 3am calls from Mario Testino and Carine Roitfeld, and why the print magazine won’t die. (via businessoffashion.com)

How to secure buy-in for your content marketing program expansion

How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success. (via marketingland.com)

Why being grumpy at work is good for you

"For several years, I bought into the idea that emotional honesty was a quality better left at home. But as my career progressed, and with it my self-confidence, I began to realize that holding in my true feelings was both exhausting and unnecessary. I’m not saying that people should be rude or mean to one another at work, of course. But I do feel that there is something sinister about the corporate cult of positivity." (via qz.com)

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