Friday Five: Zombie emails, media acquisitions, content personalization and moreContent Strategy
Here are our five favorite articles from around the web this week:
AT&T is preparing to join the growing number of brand publishers by purchasing a media company. (via cnbc.com)
Content personalization is much more than inserting a name into an email. Get details on dynamic content and delivery mechanisms that will keep your content relevant. (via b2bmarketinginsider.com)
Think you need endless resources and and army of strategists to amplify your content? Think again. Read the five keys to GE's success that any team can achieve. (via contently.com)
Colleges and universities can take a page from Apple's marketing playbook and use 'dark tweets' to build expense and anticipation on social channels. (via insidehighered.com)
And last but certainly not least, actionable advice for conquering your inbox from the woman who literally wrote the book on productivity. (via 99u.com)
What are your favorite reads this week? Drop us a line at email@example.com and we might include your recommendations in next week's list.