Friday Five Links: The revenge of analog, rhetorical Rubik's cube, and more

Content Strategy

Weekend Update: Should You Publish on the Weekend? 

If you don't have a strategy for publishing on the weekend, you could be missing out on a big opportunity to reach your audience. (via contently.com)

Tactical Virality 

“Fake news” was once the tactic of insurgent outsiders; now it’s a strategy for consolidating executive power. (via reallifemag.com)

Why Your Podcast Needs Written Content

Time, effort and other resources go into making a podcast; optimize your return on investment by using articles to drive interest to your shows.. (via dcpcontentinsgiht.com) 

The Revenge of Analog: Real Things and Why They Matter

"A magazine... has 'finishability,' 'a defined beginning, middle, and end.' It doesn’t spool on forever in the manner of the Web. 'We sell the feeling of being smarter when you get to the end,' says the man from The Economist. 'It’s the catharsis of finishing." (via nybooks.com)

The Divide Between Journalism and Marketing: A Rhetorical Rubik’s Cube

"... It’s easy to feel disheartened or angry when we’re asked to write about something that we don’t think will resonate with our audience or when we’re given a prescription for covering a story in a way we know won’t shine. But instead of either playing the victim or taking up arms, I suggest we push back and forward with our best creativity and most strategic thinking." (via umagazinology.jhu.edu)

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