Friday Five Links: Important lessons for digital advertisers, custom publishing best practices, tough decisions, and more

Content Strategy

What Digital Advertising Can Learn From Printed Magazines

Digital advertising, which was supposed to rescue us from the decline of print, has run into a mess of problems this year on the way to saviorhood. Magazine publishers have competitive advantages in dealing with these challenges. (via pubexec.com) 

4 Tips For Becoming A Better Brand Publisher 

As the two-way osmosis between journalism and marketing continues to gain traction, marketers must quickly develop best practices to manage complex content programs. (via dcpcontentinsight.com)

Infographic: How Our Brains Respond to Different Content Formats

If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. (via contently.com)

How to Defeat 7 Common Problems for .edu Sites with A+ Content

Educational sites can constitute an SEO mess that seems impossible to untangle. Use these smart content marketing solutions from Syl DeLeon to show your .edu site who's boss. (via moz.com)

The 10/10/10 Rule For Tough Decisions

It's easy to lose perspective when we're facing a thorny dilemma which is why you need to employ the 10/10/10 rule. (via fastcompany.com) 

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