Friday Five: Improving your writing, mission storytelling, media disruption, and more.

Happy Friday! Take a moment to read our favorite marketing and publishing stories: 

Disrupt or Be Disrupted: How About.com Is Embracing a Volatile Media Landscape

“Lifewire is the next phase in About.com's massive pivot to become a leader in content verticals." (via inc.com)

The 3 Jobs of Content Marketing, and Why One Person Can’t Do Them All

"You can't just hire someone to "handle" your content marketing. At the very least, you'll need three people to make it work."  (via contently.com)

Mission Storytelling: Powerful Stories That Move Us

"Great stories come in multiple shapes and sizes. But they all have a few common foundational points: they are compelling and engaging, they are moving and seductive. They show vision or illustrate mission." (via Helen Johnson on linkedin.com)

How to Run a Content Marketing Editorial Meeting

"Having regular editorial meetings will help your organization be successful at content marketing. See how you can get your teams engaged and contributing." (via verticalmeasures.com) 

Rewriting Bad Writing

"While writing isn’t an easy skill, people make it way harder than it needs to be. They think choosing complex language shows skill and smarts. It doesn’t! Writing plainly and clearly does." (signalvnoise.com via jkglei.com) 

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